An old friend of mine started health coaching and contacted me to design his logo and business cards. He was looking for something minimalistic and sleek that would portray an image of overall health. After doing some research, I found the triangle is often used to symbolize “change,’ and an upright triangle can mean, “stability.” Since bettering yourself is definitely a life-change, and once it’s complete (symbolized by the circle) you achieve stability, I thought this would be an excellent design for my client’s logomark.