The owner of Bridge of Hope Counseling Services (BOHCS) was looking for a complete rebrand and a new website to go along with personnel changes the company was preparing to undergo. Sticking with the imagery provided in the company name, I designed an abstract bridge out of simple brush strokes to portray a happy and free-spirited mood, something those seeking counseling often work towards. Once the brand identity was established, I created a new website for the client, a crisp and clean letterhead design, and an informational brochure for my client to hand out to interested patients.
The Bridge of Hope Counseling Services brand includes a primary logotype to be used for all communication pieces; however, some applications call for smaller logos or alternate logotypes. In situations where the primary logotype cannot be used, the simplified primary logotype is preferred. When space is limited to use the logotype in its horizontal format, the alternate logotype should be used instead.